Zash

A production house that combines 3 dynamic elements in any market – people, business and their interaction

Objective

Marketing Emmy show and driving as many entries + Rebranding to localizing it for Indian audience + Digital Campaign for a show called The Inventor Challenge

Execution

Sole marketing agency mandated to bring the US Emmy award winning IP to India, helping them change the name, logo ideas plus execution for their brand, Promotion of the IP (The Inventor Challenge). Prachar’s First international Client, that floated tender across agencies to localize the brand as per Indian audience

Impact

Entries in 3 weeks

2000+

Engageent

2.5 Lakhs

Trending On Twitter for 2 Days

4500 Tweets

Successfully implemented and garnered more than 950k views through influencer marketing on Instagram. We collaborated with selected influencers from finance background who created Reels, driving conversations around the show and encouraged participation