Crucible Creative Circle is the creative arm of Prachar that enables brands to establish strong relationships with consumers.

Driven by an in-depth research of market trends and key insights, we craft creative propositions that are compelling and memorable. However, for us, creativity is only as good as the results we deliver. That means top-of-mind recall, higher sales and lasting bonds with consumers.
Familiar with brands from diverse industries including Banking & Finance, Education, FMCG (Consumer Goods), Hosiery and Lifestyle, Crucible Creative Circle is well-equipped to consistently deliver superlative brand communication.