Welspun Group is an Indian multinational conglomerate, whose core industries are steel, energy, and textiles

Campaign 1

Objective

Increase brand awareness & garner maximum amount of video views across platforms

Execution

A value for money campaign with 66% over & above delivery of campaign across channels and platforms serving the purpose of increasing the awareness of the brand by garnering maximum viewership to the campaign. Leveraged connected TV as a medium of awareness in HNI households. Ads on shows like Big boss, Kapil Sharma, Shark Tank, Ind South Africa – most talked shows in that time frame