Welspun

Welspun Group is an Indian multinational conglomerate, whose core industries are steel, energy, and textiles

Campaign 1

Objective

Increase brand awareness & garner maximum amount of video views across platforms

Execution

A value for money campaign with 66% over & above delivery of campaign across channels and platforms serving the purpose of increasing the awareness of the brand by garnering maximum viewership to the campaign. Leveraged connected TV as a medium of awareness in HNI households. Ads on shows like Big boss, Kapil Sharma, Shark Tank, Ind South Africa – most talked shows in that time frame

Impact

Impressions

10 Million

Page Views

1.5 Million

Engagement

2 Lakhs

Reach

10 Million

Campaign 1

Objective (Campaign 2)

Brand Awareness + Engagement

Execution

CPV campaigns on YouTube targeting Male & Female 25-55 across Hindi Speaking Markets

Duration

20 Days

Impact

Impressions

10 Million

View through rate

46.79 %

Clicks

296 K

Cost Per View

Rs. 0.23