Vega

Personal Care Appliances brand

Objective

Impact with Recall

Execution

Digital Sponsorship on Indian Idol S13 on SonyLiv App + Web. Impact Properties like ILU, Spotlight Promo, Countdown Card, and Video Inventories  

Duration

1 Month

Impact

Impressions

17.6 Million +

Video Views

1.7 Million

Clicks

48K +

Reach

4.4 Million

Objective

Create Awareness about the Newly Launched Product Range

Execution

Impact + Awareness Campaign on SonyLiv and Hotstar – Video + Static Display

Duration

4 weeks

Impact

Impressions

31 Million +

Video Views

14.8 Million

Clicks

1.16 Lakh +

Reach

7.9 Million