To incorporate a campaign to attract the right target audience and to launch their latest product for the youth
The campaign was to highlight SBI and World banking day and how are they are synonym to each other. ‘I am the I in SBI’ campaign as a brand communication was launched on SBI’s bank day i.e. 1st July 2021, wherein the Bank expresses its gratitude to all its customers for their unwavering trust in SBI
32 Million +
