Create substantial impact and reach for the new film launch featuring Ramcharan.
Impact - OTT Platforms and Paid PR
Reach - Social media, YouTube & Google,
Content Seeding/Amplification across - Lifestyle, Bollywood, and Entertainment IG pages
Platforms: Instagram, YouTube, Google
Content Channels: 70 Instagram pages, 21 South-centric entertainment pages, 97 Lifestyle/Entertainment pages
Media Outlets for Seeding:
Within 7 Days
13.2 Million +
13 Million +
14 Million
Platforms: Sunnext, Aha, SonyLiv, Jio Cinema, Disney+ Hotstar
Devices: Mobile, Web, CTV
Campaign Duration: Oct-Nov 2023 & Jan-Feb 2024
52 Million +
13.7 Million +
550K +
13.7 Million
Platforms: YouTube, Meta Ads (Facebook, Instagram)
Ad Types: Skippable and Non-skippable ads, Google Pmax, Video and Static ads
Campaign Duration: 3 months (OND campaigns)
290 Million +
71.6K +
54 Million +
503 Million +
33 L +
40 Million +
Influencers: 9 Micro to Macro Influencers
Campaign Duration: Within 7 days
Matches :
Ad Format: 10-sec video ad
Platforms: CTV, Media, Web
Campaign Duration: 3 days (for each match)
1 Million +
1.3 Million
340 Million +
99 Million
Brand Awareness
Display Campaign across top portals from Lifestyle & Wedding Portals like Pinkvilla, Popxo, Brides, Wedmegood, HT Lifestyle, TOI Lifestyle est.
9 Million +
(5 ML was planned)
12K +
10K was planned
2.2 Million
(was planned to deliver 1.2ML)
Buzz about the newly launched Marvel Garment Range
Paid PR Coverage with Mad Over Marketing website, Facebook, Instagram, and Twitter, and LinkedIn of MOD
1.8 Million + (exp. to do 1Mn)
65K + (Exp. to do 30K)
1.9 Million (was planned to deliver 1.5 Mn.)
Generate Curiosity & Engageent
Native Campaign – Teaser static post (1 day prior) and Reveal Post (video) on the launch day on the IG platform of iDiva, Pinkvilla, Filmfare, Femina, Grazia, Wedding Sutra, and Wedmegoo. PR coverage (native articles) on Filmfare, Femina, and Grazia
7 Days
3.5 Million +
(1 ML was planned
)
4.5 Million +
1.4 ML was expected
160 K
75K was expected
4.6 Million
3ML was planned
242 Million +
50K was expected
