Social Media Marketing - Managing their entire social and creative mandate with marketing that aims to increase brand loyalty
Creating awareness and a good social media presence for the brand. Leveraging the brand to get the TG to interact with the product through interactive and engaging posts and increasing the visibility & trust of the brand across channels with ORM
Followers and interactions increased organically through brand and product amplification activities & closing on all open queries on various social platforms leading to trust association
Enhance LIC's digital presence by ensuring that our brand message reaches a wider audience.
To Engage with the audience during high-consumtion content like Sports Events etc.
Showcasing squeeze up ads during milestone moments of the match etc.
10 Million +
9.9 Million +
71.1k was expected
To Engage with the audience during high consumption events
Buying impact properties during Indian Premiere League to gain higher visibility and leverage key moments of the game
1229.5 +
in crores
548.5 +
in crores
2206 +
To gain Reach, awareness and high Share of Voice for different products of LIC
To gain expected impact we bought spots for high consuming impact shows like Shark Tank etc.
18.8k +
Millions
15.9k +
Millions
44.5K +
