Liberty

Footwear Brand

Objective

New TV Ad Promotion & Engagement

Execution

Awareness + Consideration campaigns on YouTube (Skippable & Non-skippable) video pre/mid-roll, Facebook & Instagram CPV campaign, and Video Post Boost campaign on Facebook & Instagram

Duration

3 weeks

Impressions

28 Million +
(18 ML was planned)

Video Views

7.4 Million +
(6.2 ML was planned)

Clicks

45K +
(12.5K was planned)

Reach Achieved

25 Million +
(6.3 ML was expected)

Reach Achieved

4.5 Mn. (exp. to do 1.4 Mn.)