Establishing Rebranding for Awareness and Reach
SonyLiv, Hotstar, Voot – OTT campaign Pre/mid-roll video campaign with 15-20 sec video ads top shows targeting the TG Influencers Campaign and Sponsorship for Iifa Awards
Followers and interactions increased organically through brand and product amplification activities & trendsetting content, creating a recall for the brand
1.7 ML Million +
1.6 ML was planned
1.4 Million +
1.3 ML was planned
47K +
22K was planned
5.5 Million +
4 ML was Planned
Gifting partner at IIFA & acquired sponsorship for three of our brands (Rajshree, D’décor & Ferns N Petals)
