D'Decor aimed to introduce a pioneer brand named FabriCare within the niche of couch and high-quality fabric care. The objective of the launch was to generate buzz and attract a specialized audience to create high recall
Koffee with Karan is a premium A-listed show with a viewership of a niche audience. A strategic partnership as “Couch Partner” with the show Koffee with Karan led to a strong buzz creation around the brand and achieved a high brand recall value with In-show integration in all episodes, a Brand opening slate with KJo voice-over in every episode, heavy video inventory running on the show and across Disney + Hotstar, and co-created branded content which were posted on Social media as well.
40 Million +
38 Lakh +
8.1 Million
