Vega
Personal Care Appliances brand
Objective
Impact with Recall
Execution
Digital Sponsorship on Indian Idol S13 on SonyLiv App + Web. Impact Properties like ILU, Spotlight Promo, Countdown Card, and Video Inventories
Duration
1 month
Impact
Impression
17.6 Million +
Video Views
1.7 Million
Clicks
48K +
Reach
4.4 Million +
Objective
Create Awareness about the Newly Launched Product Range
Execution
Impact + Awareness Campaign on SonyLiv and Hotstar – Video + Static Display
Duration
4 weeks
Impact
Impression
31 Million +
Video Views
14.8 Million
Clicks
1.16 Lakh +
Reach
7.9 Million
Date
February 27, 2023
