Manyavar
Indian Wear Clothing Brand
Objective
Generate Curiosity & Engageent
Execution
Native Campaign – Teaser static post (1 day prior) and Reveal Post (video) on the launch day on the IG platform of iDiva, Pinkvilla, Filmfare, Femina, Grazia, Wedding Sutra, and Wedmegoo
PR coverage (native articles) on Filmfare, Femina, and Grazia
Duration – 7 days
Impact
Impression
3.5 Mn. (1Mn was planned)
Page Views
242K + delivered (Planned was 50K)
Engagement
160K (exp. to deliver 75K)
Reach Achieved
4.6 Mn. (Planned was 3Mn)
Reach Achieved
4.5 Mn. (exp. to do 1.4 Mn.)
Objective
Buzz about the newly launched Marvel Garment Range
Execution
Paid PR Coverage with Mad Over Marketing website, Facebook, Instagram, and Twitter, and LinkedIn of MOD
Impact
Impression
1.8 Million + (exp. to do 1Mn)
Engagement
65K + (Exp. to do 30K)
Reach
1.9 Million (was planned to deliver 1.5 Mn.)
Date
February 27, 2023
