“The Amitabh Bachchan of” is a popular Indian expression. It means to be the best at something you do. The legendary actor has left an impression on his legions of fans and part of this also comes from his celebrity brand endorsement ventures over the years.
While the “angry young man” persona was what propelled him to superstardom, Amitabh Bachchan managed to keep up his stardom well into his 70s with his ability to help brands sell their products and services across domains.
Here’s what we can learn from the popular Amitabh Bachchan brand endorsements –
No brand is too large or small –
Over the years, Amitabh Bachchan has advertised a multitude of brands across sectors and industries. He doesn’t believe in the size of the brand, but more on the value. From advertising giants such as Pepsi, Kalyan Jewels and Cadbury’s to government initiatives such as the Polio vaccine and more, he has laid his stamp firmly.
His ability to flit between various brands while retaining his charm shows that it’s always about himself and his ability. His belief in being able to adapt his mannerisms and styles as required keeps him a touch above the rest.
Go with the times –
One of the reasons Amitabh Bachchan is still so popular among the masses is because he ensures he’s always up to date with the times. His ads are progressive and entertain any audience member – from a child to an old person.
Over the years, he has endorsed Parker pens, Maggi Noodles, Navratna Oil and so much more, that his ability has helped him sustain in an industry that generally moves on to younger, more bankable stars with time.
One of the other reasons Amitabh Bachchan’s ads are popular is due to his ability to always get into the skin of the character. Whether this is in movies or ads, he can easily convince the audience that the product being sold is actually good for them.
He has also chosen his brands carefully and despite having close to 15+ brands in his portfolio, he is cautious. He stays clear of brands which may have controversial values and is always up to help in government initiatives and this is why he continues to exude positivity in every single ad that he acts in.
So, with these lessons in mind, it’s easy for you to understand why Amitabh Bachchan is the true Shahenshah of the advertising world in India, alert of and connected with the leading advertising and media agencies, and why he’ll continue to rule the roost for many more years to come!
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