liberty
Footwear Brand
Objective
New TV Ad Promotion & Engagement
Execution
Awareness + Consideration campaigns on YouTube (Skippable & Non-skippable) video pre/mid-roll, Facebook & Instagram CPV campaign, and Video Post Boost campaign on Facebook & Instagram
Duration
3 weeks
Impact
Impression
28 Mn (Planned 18 Million)
Video views
7.4 Mn + (6.2 Million was planned)
Clicks
45K + (12.5K was estimated)
Reach
25 Mn + (6.3 Mn was estimated)
Date
March 1, 2023