Duroflex
Objective
Increase brand awareness & brand recall and increase the website visits
Execution
Full-fledged digital media campaign targeting the TG on every touch points such as OTT, Search, Social Media, Mobile Apps to ensure a strong reach with an impactful recall value
Duration
4 weeks
Impact
Impression
45 Million
Click
2 Million
Video
18.5 Million
Reach
40 Million
Absolute Lift 4.9% +
Lifted Users 647K
Cost per-lift user INR 2.86
Age Group – 24-44 Male & Female Targeting North India (HSM)
Duration – 5 days
Date
February 27, 2023
