One of the most sought after strategies for success digitally has been viral marketing. Using influencers has been key in getting the word out there faster and brands have understood the long game.
By tapping into influencers, brands are able to connect with their audiences, who can relate with the person or character promoting the product. Before delving into the finer details of influencer marketing, it’s important to understand what it is in the first place.
What is influencer marketing?
This is a strategy that businesses use to effectively promote their products or services by collaborating or partnering with social media bloggers or users – most of whom are popular. These influencers work with an engaged audience which are large and allow the brand to tap into them in order to build some credibility and also drive sales up in the process.
For example, if you see an ad for Beats by Dre, now owned by Apple, you could wonder how it became so popular? That’s because their marketing strategy featured solely on influencers, with some of the most famous musicians and athletes captured wearing them at some point of time. This drives up the aspirational factor, influencing people to want to buy them to seem cool.
Working with influencers –
In order to formulate popular influencer marketing campaigns, you need to have creative content which they can carry. The most important aspect is the hook but it’s also important to ensure that you have a budget for amplification – especially in the initial stages.
Creating a marketing strategy that’s viral with influencers means you need to also ensure there’s plenty of engagement on their post. It’s important that the team sits down and identifies the right profiles to work with. These influencers need to share similar values to the brand and carry the message with conviction.
In short, ensure that –
You choose the right influencer
You have an initial amplification plan
The influencer tie-up should bring in the audience to the brand’s website, or social media page.
Ultimately, the team must be prepared to answer any queries this sudden barrage of new customers will bring
The influencer needs to provide an incentive to the audience, so they can engage
- The brand must get visibility in whatever content the influencer makes
With these factors in mind, it becomes easier for everyone to move forth and create a strong ecosystem with influencers. Ensure you’ve got the basics covered and soon, you’ll be able to reel in an interested audience, with every intention of converting with the help of one of the best influencer marketing agencies.