Celebrity endorsement in advertising is a formula that works well, everytime! With social media, online ads are the new norm and influencers with the help of grabbing influencer marketing campaigns are dime a dozen today. If you’re a brand looking to make it big on digital, celebrity endorsements are an actually amazing idea that can get you the exposure you need.
Negotiating with celebrities needs to be done with craft and skill, and a good celebrity management agency can help you with that. The good news? We’re one of them! Here’s how you can ensure you get the best deals for celebrities, and how we’ll help you in the process:
Figuring out the budget:
Decide your budget and we’ll get you the right celebrity basis the same. Once you’ve done so, we’ll help you stick to that amount and get the most value out of your buck.
If you’ve no idea how it works, don’t worry. We’ll help you plan out a proper budget as well, and choose the right platforms along with a robust social media marketing plan so you can get started right away and set the ball rolling.
Understand the target audience:
The target audience is a key factor when it comes to you choosing a celebrity. You need to figure out if it is the right match for your brand and that’s why you should have a target marketing effort. We’ll help you identify and research on buyer personas too, before taking the final call.
A few questions to get you started – What are the consumers you’d want to target? Where is your audience doing the most engagement? Is it a large or a small audience you want to reach out to? Once you do this exercise, it becomes easier to focus before you approach an influencer.
Finding celebrities with passion:
Whether it’s a YouTube celebrity or a cultural icon, you need to find the perfect candidate that fits into your brand mission exactly. While choosing a popular celebrity seems like the obvious route to gain the most attention, it’s also about getting them passionate for your brand.
A passionate celebrity can help your mission gain the necessary brand authenticity. It’s also much easier for you to pitch ideas to them if they believe in your brand.
Micro-influencers or social media influencers who have around 1,000 to 10,000 followers are more cost-effective and can actually be more powerful for your digital marketing efforts. All you need to do is identify the right ones and that’s where we’ll help you.
More than 82% of surveyed consumers said they’d rather purchase something that’s recommended by a micro-influencer.
Read our Blogs Here:
- Sports Sponsorship Marketing: What are the Different Types?
- Tracing the Journey of Salman Khan as Brand Ambassador!
- Celebrity Branding: The Journey of the International Khiladi
- The Khiladi of Brands – What to Learn from Akshay Kumar’s Journey?
- 5 Ways Your Media and Communications Agency can help you Create Stunning Video Content
- How Celebrity Endorsement Deals are Evolving in India: A Deep Study