Microblogging is an excellent way to reach out to an audience, as most of them are constantly checking their social media, emails, or even text messages. As a brand, you can leverage this amazing tool to gain niche fans and continue showcasing credible content out there. You should consider including this in the social media marketing plan.

After you’ve established an engaging microblog, selecting the right influencers to carry forward again could be a game-changer. Influencer A may be the most popular and gaining momentum in a domain, but you must still consider whether or not he or she is a good fit for your brand. In influencer marketing, there’s an adage that “one-size-doesn’t-fit-all”, so you’ve to find a way to make it fit.

It’s important to understand why microblogging has to be a necessary addition to your marketing mix:

Why Is It Effective?

When using this form, keep the following in mind:

  • Although a topic or article has a lower search intent, it has a strong viral potential.

  • You wish to tap into the communities that exist on popular microblogging platforms.

  • You’re reporting on a live event or giving regular updates.

  • You’re utilizing your microblog to distribute multimedia information that doesn’t require a lot of text.

The question then is how to develop a microblog without overcrowding your site with quick content, which can potentially affect your search rankings because Google considers these sites to be of low value.

While it isn’t required, the majority of microblogging takes place on platforms intended particularly for the purpose.

How Can They Be Leveraged?

Microblogging provides access to mood indicators, as well as a response to a new product or service, which aids in speedy decision-making. Many firms are selling their products through social media channels, and as a result, they can quickly communicate with their customers and measure their responses.

A study by Jansen et. al also determined that customer-posted marketing and brand tweets were classified into four categories: emotions on the brand, information about the brand, information a brand provides on topics, and the usage of a brand in a tweet where it was not the major focus.

Some of the most popular examples of microblogging sites include Twitter, Facebook, and Linkedin among others. It gives brands the opportunity to share their thoughts in a binge-able format, without having to worry too much about the aesthetics or other traditional factors that govern bigger blogs.

With Prachar, you’ll be able to tap into a large set of microblogging content and begin your journey towards growing as a brand.