For many, the year 2006 marked the beginning of social media. It was the year that proved that social media is a business that’s serious with a long future. Apart from Google’s $1.65 billion acquisition of YouTube, Facebook and Twitter entered the crowd, and things quickly escalated. Facebook rapidly rose to become the third most popular website on the internet.

Twitter hasn’t evolved as quickly as Facebook, but it has altered the social media environment by breaking down barriers. Previously, your social media content could only reach your immediate circle, but now, a single tweet will elicit responses from millions of people all over the world.

How It Started?

Before Facebook allowed brands to go forth and make money off of social media, they had allowed brands to open accounts on their pages. This would mean that brands could not directly sell on the platform, but they could advertise and social media’s audience was always on the lookout for something quirky and unique.

That’s how social media ads began in the country. Brands could also redirect users onto other sites that allowed them to purchase if needed. A lot of brands were able to build a sizable social media presence in this era, with Practo, Durex, and many others growing their own audience base.

How It’s Going:

For business expansion, today’s brands depend heavily on digital platforms. One such important medium is social media, which is the easiest way to reach a large number of potential customers and the brands need a social media marketing plan now.

Brands’ main means of influence have always been communication and advertising on social media. However, the dynamism and changes in social conditions, as well as the COVID-19 pandemic, have forced brands to reconsider their messaging, restructure their messages, and rethink storytelling entirely.

Facebook then allowed brands to integrate certain features into the ecosystem, such as online chats and more. Now, customers can directly connect with the brand and get to know everything they want to.

Post COVID-19:

New-age enterprises are known for their versatility and durability, which is something that many brands aspire for. To stay active, marketing departments around companies have been forced to embrace this degree of resilience as a result of the pandemic.

To deal with the changing conditions, marketing departments have learned that they must work quickly, respond quickly, and change their message quickly.

If you’d like to learn more about the advertising and social media industry, Prachar  is the place for you!