If you’re someone working in the media and communications industry, it’s important to understand the latest trends so that you can grow your brand’s base. Understanding the digital landscape is super important to sustain yourself online and ensure you’re aiming for the right audience through your advertising media planning efforts.

India’s digital landscape is super diverse and is one of the biggest in the world. Here’s what you need to know:

The Social Media bases:

India has the world’s biggest Facebook user base, with approximately 346 million users!  India is WhatsApp’s biggest market, with approximately 400 million users. If you’ve ever used Instagram, the picture and video-sharing service with the second-largest user base in the world, with 120 million users in India, is also incredibly popular.

While WhatsApp is by far the most popular instant messaging app worldwide, Telegram and Signal, among others, are quickly gaining popularity in India.

Is it surprising that YouTube has an estimated 325 million monthly active users in India and is the most popular digital media platform in the country’s rural areas?

In much less than a decade, India has transformed into a mobile-first, system media industry. In other words, following print, television, and the internet, social media is the fourth generation (4G) of media. Having a social media marketing plan is essential for brands now.

Regional Content is The Winner:

Indians are bringing unprecedented change to the media environment because of their mobile phones and affordable internet access. Content consumption is growing, and regional language material is exploding, with Hindi, Tamil, Telugu, Kannada, and Bengali at the top of the rankings.

In India, three out of every four users utilize social media in their native tongue. Mobile internet rates in India are among the lowest in the world, which is a significant consideration in this respect.

All of this has resulted in a larger proportion of rural mobile internet users than in metropolitan regions. This has aided in closing the digital gap and breaking the control of a tiny English-language elite over content production, distribution, and consumption.

Together, the smartphone and low-cost mobile internet connection have altered all areas of human endeavor, redefining society, culture, politics, business, and the media landscape across the globe, and particularly in India.

To Conclude:

Indian media is undergoing an exciting era in which industry experts and executives are combining conventional and digital media to accomplish their objectives more effectively and quickly. However, we will witness the fastest increase in digital consumption in the future as well, which will add to total media consumption.

Head over to Prachar to begin your own media and communications strategy!