2021 looks to bring something exciting to the digital world after the surge in digital marketing post the COVID-19 pandemic. New initiatives will be abound and, as digital advertising experts, our top five predictions about key trends expected to dominate the ad industry next year include the following:

1. Customised Advertising

Also known as personalised advertising, this refers to the capability of showing a customised ad to each target audience you are pursuing. As customers perceive personalisation as attractive and engaging – they also actively dislike being exposed to generic adverts and this is something that we expect businesses to take advantage of in 2021.

Another example of ad personalisation is the increasing usage of one-to-one videos. These are personalised video messages sent by the leading advertising and media agencies to their customers instead of using the old-fashioned cold-calls and emails.

2. Video Advertising

Video advertising is not new in the market, but as the internet, smart phones and tech in general keep evolving, this is highly likely to stay as one of the biggest digital ad tendencies for next year.

Within this type of advertising, there are some innovative ways to communicate that may emerge in 2021. Going live is one of them as real-time streaming of videos are becoming more popular every day, opening the door for businesses to explore advertising via this type of content.

With the introduction of platforms such as TikTok and Instagram Reels, we are expecting easy-to-make, easy-to-watch, short-form video ads to become more popular than ever before in 2021.

3. Mobile Advertising

Mobile advertising is guaranteed to be one of the main trends next year. Particularly during the Covid-19 pandemic, people are spending even more time connected to their smartphones and mobile devices than ever, and brands know that. Therefore, we can expect businesses to be more present in those gadgets and increase the investment in mobile advertising.

The ‘story’ ad format is becoming so popular that it has been adopted not only by Snapchat but also Instagram, Facebook, WhatsApp and most recently by LinkedIn and YouTube.

However, brands and users can now do much more than just post 15-second stories. With Instagram allowing every user to create their own filters so others can use in their Stories, brands now have the opportunity to build engaging and playful experiences for their customers. These trends are going to set the tone for the next year and the decade ahead. Head over to Prachar and get yourself acquainted with the top Akshay Kumar brand ambassador companies, effective influencer marketing campaigns and dominating celebrity endorsement in advertising and more. Findeverything you need here to look forward to in the world of digital.