While it sounds super lucrative and fun, Celebrity Management Services in India is also a lot of work and effort. To make it to the top, you require patience, negotiating skills, readiness to accept failures and more than just a few sleepless nights.
Here are some common FAQs about celebrity management for those interested:
1. What is the exact role of a celebrity manager?
Most celeb managers and the best celebrity management companies take various opportunities to create multiple connections with organizations or people to help propel the celebrities’ careers. They are aware of the trends of today and use them to promote a career, or even find newer gigs. Some of these jobs include hosting special events, working in movies or choosing products to endorse.
2. How to identify the best celebrity for a brand?
You can start by identifying key traits of the celebrity that are in-line with what the brand is doing. If the celebrity matches your key brand pillars, and are a good bet for your target audience, then you can choose them.
3. What are some of the additional skills for a celebrity manager?
Additional skills include promotion strategy for clients, making connections with companies, arranging meetings with business people, working with the client’s schedule and book promos, engagement and interviews and negotiating contracts.
4. How to know if a celebrity has real fans or bots?
Here are some red flags to look out for:
Followers with No Photos or Posts: If an influencer is followed by some users who haven’t got their own profile pictures, it’s a safe assumption that their followers are fake. The influencer marketing agencies thus, stay clear of these influencers.
Irrelevant and/or Spam Comments: If an influencer has a ton of comments, it’s easy to assume that their followers are active. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers.
Following/Followed by “fan-buying” services: If you look through their followers and who they’re following, you might see one or two fan-buying accounts. These are huge red flags that the influencer is gaining fake Instagram followers.
5. How much does it cost to sign a celebrity?
There are no strict guidelines on signing a celebrity, but a smart way to save on your own costs is to see if you can provide a barter system where the celebrity also receives a product in exchange for their face on your brand.
6. What is the demand for celebrity management?
With social media bringing in more famous people than ever, the need for celebrity managers increases. The occupation is expected to see a 7% growth from 2018 to 2028.
7. What does a typical celebrity management team do?
Managers can work across fields, with some managers helping actors, musicians and even sportsmen at one particular time. There are also managers who work with upcoming stars and help them evolve. It all depends on where a celebrity manager sees their future with a brand, and how they’d like the celebrity to be perceived in line with the brand.
8. What is the difference between an agent and manager?
Agents can book you for work, while managers provide business management advice and career guidance. Talent managers can also advise with regards to contracts and careers but can’t negotiate job contracts for you.
Having worked on multitudes of campaigns with different celebrities for a variety of brands, we can tell you that this experience in the field and relationships with different celebrities and their managers is imperative. To onboard a celebrity for your brand, contact us NOW!