Whenever it comes to making revenue online, there are numerous tried and tested ways. Influencer marketing has become the trendiest tool in the marketer’s toolkit, thanks to the unstoppable rise in influencer popularity (whether it’s a social media star, a blogger with a massive following, or both).
The strategy has gotten a lot of traction, and rightfully so. Influencer marketing isn’t simply the quickest customer acquisition channel; it’s also the most cost-effective, with an earned media value of $6.85 for every $1.00 spent on paid media.
Partnering with influencers on a promotional campaign can result in 16 times the amount of engagement as bought or owned media.
Social media platforms will be used by companies of all sizes to help create conversations about products, promotions, and messaging.
Here are three influencer marketing strategies that are already altering the game as the industry evolves and grows:
1.Measuring with precision:
Instagram has revealed new analytic insights to give marketers a more accurate picture of how their campaigns are doing. We’re witnessing continuous advancements in how marketers may analyze campaign results as networks continue to upgrade and open their APIs to better assist with data gathering.
Marketers are increasingly digging through massive data to link results to highly specific KPIs, revealing previously unseen levels of information.
Campaigns are now explicitly linked to actionable outcomes and subjected to the same scrutiny as any other line item in a business unit. Influencers, businesses, and agencies will all benefit from more comprehensive measurements in order to create smarter, more successful content.
2.On brand-owned hubs, influencers act as content providers:
Influencers are increasingly being used by brands as a digital content development team in order to transform brand-owned websites into content centers with dynamic and intriguing tales, photos, and video.
Furthermore, influencers’ social media amplification is driving attention to brand-owned sites rather than influencer-owned blog pieces. Rather than referring visitors to these blogs, brands are redefining themselves as sources of subject matter knowledge and relevant influencer content. Hiring influencer marketing agencies can make a big difference in campaign planning.
Content marketing agencies have become strategic partners who are vital to the inter-agency debate as more organizations outsource influencer recruitment, campaign planning, and project management.
PR, advertising, digital, and influencer/content marketing teams collaborate with brand teams to design integrated marketing campaigns that maximize each discipline’s performance. A brand retail engagement may stimulate ideas on the latest PR campaign, or a marketing idea may spark an influencer collaboration.
With these pointers, it becomes easier to see how influencer marketing is taking over the world of digital advertising. Head over to Prachar to start your own journey into influencer marketing!
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