A digital content trends survey of 2000+ US customers conducted last year discovered that 69 percent of respondents subscribe to

You must share your brand’s narrative with your viewers, and public relations is the best way to do so. Despite

Every company owner is always concerned about return on investment. Whether you'd like to increase brand awareness or generate sales,

Microblogging is an excellent way to reach out to an audience, as most of them are constantly checking their social

With 2020 well and truly behind us, there have been plenty of PR trends that have shaped up because of

Do you have a favorite sports team in your neighborhood? Even if you don’t, you do know that sponsors assist

The growth of technology changed or at least had a significant effect on anything it affected or came into contact

India’s never short of creativity! That’s evident from the ads that are showcased on TV - some of which feature

Like all events, from watching gigs and birthdays to exercise classes, shifted from the physical world to the digital realm

It's not very often that two A-list stars cross paths. This unusual event has occurred at least three times in

The way we connect has changed as a result of social media. It is in our best interests to be

Virat Kohli's outstanding on-field abilities have made him a fan favorite among Indian cricket fans as well as brands that

Many marketers are making a critical error in today's crowded marketplace. When it comes to planning campaigns, they place too

When social media sites add new features and update their algorithms, social media patterns change as well. Take, for instance,

Online media buying is a tricky business and unless you find the right slots, you won't be able to reach

For many, the year 2006 marked the beginning of social media. It was the year that proved that social media

When it comes to advertising today, celebrity brand endorsements in India can go a long way. Brands are ready to

It’s safe to say that 2020 was a year that tested all, but still, something good came out of it.

One of the greatest sportsmen to have graced the game of cricket, Sachin Tendulkar is also known for changing the

The advertising and media planning could turn the game in your favor if done right. However, here is a list

The ad film production houses are taking necessary steps, to ensure that they are evolving for the digital era by

One of the best ways to make money in the digital age is to invest in a good video production

Working in social media means you need to calculate a wide range of metrics and keep your audience entertained and

While online media buying seems like a complicated activity, it actually is super simple and easy to understand. It’s all

One of the best ways to get your brand’s communication out there is by hiring a media and communications agency

One of the facets about traditional advertising outlets such as print and television is that their success metrics can’t be

With digital marketing growing in popularity over the last few years or so, companies are shifting their services towards being

In a country that is obsessed with serials, one of the best ways to promote a brand is to do

If you’re someone working in celebrity or sports management, it’s highly likely that you need to understand the importance of

A leading hero of Bollywood, Salman Khan has been known for endorsing a wide array of brands and companies over

One of the most popular actresses in India today, Alia Bhatt is also one of the most recognizable among the

Today, media buying is right at a crossroads. It used to be less complex but today there are plenty of

One of the most coveted jobs in the world is being a celebrity. A lot of people want to be

We’re a few weeks into 2021 and digital marketing has truly seen a paradigm shift in the last year. With

India is a nation that adores and reveres its celebrities. The likes of Amitabh Bachchan, Sachin Tendulkar, MS Dhoni and

Celebrity brand endorsements are no doubt one of the most lucrative ways to make a lot of money. By being

One of the biggest trends in digital marketing over the last few years has been the growth of video content.

If you’re in the digital marketing business, you’d know it’s hard work to create a successful and fully-fledged content marketing

India is a nation that thrives on celebrity endorsements. Some of the most popular athletes, film stars and musicians have

Ads that feature a celebrity can swiftly capture the viewer’s attention. Marketers have mastered the technique of capitalizing products via

Digitalization has taken over the world. Gone are the days when people would only look up to newspapers or magazines

Most businesses think that marketing is all about advertising. Well, that isn’t true! Marketing is an umbrella term that encompasses

Sports Sponsorship is an incredible marketing technique. It is a collaborative work relationship between a company and a sports club.

Influencer Marketing has gained ascending popularity among brands. Social media has become a strong platform for content creators from all

Programmatic buying is the use of automated technology to buy and sell advertising media space in real-time. This means that

Marketing styles are changing rapidly with time. As the world is being digitized, consumers approaching companies directly has become a

Media planning is developing a strategy to help your business reach its target audience through the medium of advertisements and

Are you looking to connect with a wider audience? Have you been able to create an identity of your own?