A digital content trends survey of 2000+ US customers conducted last year discovered that 69 percent of respondents subscribe to
You must share your brand’s narrative with your viewers, and public relations is the best way to do so. Despite
Every company owner is always concerned about return on investment. Whether you'd like to increase brand awareness or generate sales,
Until the pandemic, the celebrity endorsement business was one of the most trendy, high-volume, and lucrative industries on the planet.
Microblogging is an excellent way to reach out to an audience, as most of them are constantly checking their social
With 2020 well and truly behind us, there have been plenty of PR trends that have shaped up because of
Do you have a favorite sports team in your neighborhood? Even if you don’t, you do know that sponsors assist
A social media strategy is a list of what you want to do with social media and what you expect
The growth of technology changed or at least had a significant effect on anything it affected or came into contact
India’s never short of creativity! That’s evident from the ads that are showcased on TV - some of which feature
Like all events, from watching gigs and birthdays to exercise classes, shifted from the physical world to the digital realm
The trends in programmatic ads for 2021 point to an exciting period for online marketing. If there was ever a
It's not very often that two A-list stars cross paths. This unusual event has occurred at least three times in
The way we connect has changed as a result of social media. It is in our best interests to be
Virat Kohli's outstanding on-field abilities have made him a fan favorite among Indian cricket fans as well as brands that
Many marketers are making a critical error in today's crowded marketplace. When it comes to planning campaigns, they place too
When social media sites add new features and update their algorithms, social media patterns change as well. Take, for instance,
Online media buying is a tricky business and unless you find the right slots, you won't be able to reach
India is unlike any other country in the world when it comes to celebrity worship. Cricket players are among the
For many, the year 2006 marked the beginning of social media. It was the year that proved that social media
When it comes to advertising today, celebrity brand endorsements in India can go a long way. Brands are ready to
It’s safe to say that 2020 was a year that tested all, but still, something good came out of it.
One of the greatest sportsmen to have graced the game of cricket, Sachin Tendulkar is also known for changing the
The advertising and media planning could turn the game in your favor if done right. However, here is a list
The ad film production houses are taking necessary steps, to ensure that they are evolving for the digital era by
One of the best ways to make money in the digital age is to invest in a good video production
Working in social media means you need to calculate a wide range of metrics and keep your audience entertained and
While online media buying seems like a complicated activity, it actually is super simple and easy to understand. It’s all
One of the best ways to get your brand’s communication out there is by hiring a media and communications agency
One of the facets about traditional advertising outlets such as print and television is that their success metrics can’t be
With digital marketing growing in popularity over the last few years or so, companies are shifting their services towards being
Celebrity endorsement in advertising is a formula that works well, everytime! With social media, online ads are the new norm
In a country that is obsessed with serials, one of the best ways to promote a brand is to do
If you’re someone working in celebrity or sports management, it’s highly likely that you need to understand the importance of
A leading hero of Bollywood, Salman Khan has been known for endorsing a wide array of brands and companies over
One of the most important aspects of branding is drawing some form of association so that the audience in a
One of the most popular actresses in India today, Alia Bhatt is also one of the most recognizable among the
Today, media buying is right at a crossroads. It used to be less complex but today there are plenty of
One of the most coveted jobs in the world is being a celebrity. A lot of people want to be
One of the biggest Bollywood stars in the game today, Akshay Kumar is definitely seen as someone who is bankable.
We’re a few weeks into 2021 and digital marketing has truly seen a paradigm shift in the last year. With
India is a nation that adores and reveres its celebrities. The likes of Amitabh Bachchan, Sachin Tendulkar, MS Dhoni and
Celebrity brand endorsements are no doubt one of the most lucrative ways to make a lot of money. By being
“The Amitabh Bachchan of” is a popular Indian expression. It means to be the best at something you do. The
One of the biggest trends in digital marketing over the last few years has been the growth of video content.
If you’re in the digital marketing business, you’d know it’s hard work to create a successful and fully-fledged content marketing
India is a nation that thrives on celebrity endorsements. Some of the most popular athletes, film stars and musicians have
One of the most sought after strategies for success digitally has been viral marketing. Using influencers has been key in
Ads that feature a celebrity can swiftly capture the viewer’s attention. Marketers have mastered the technique of capitalizing products via
Digitalization has taken over the world. Gone are the days when people would only look up to newspapers or magazines
Most businesses think that marketing is all about advertising. Well, that isn’t true! Marketing is an umbrella term that encompasses
Celebrity branding is a traditional form of marketing. Initially, celebrity commercials were only limited to TV ads or print ads.
Sports Sponsorship is an incredible marketing technique. It is a collaborative work relationship between a company and a sports club.
Influencer Marketing has gained ascending popularity among brands. Social media has become a strong platform for content creators from all
Programmatic buying is the use of automated technology to buy and sell advertising media space in real-time. This means that
Marketing styles are changing rapidly with time. As the world is being digitized, consumers approaching companies directly has become a
Media planning is developing a strategy to help your business reach its target audience through the medium of advertisements and
Are you looking to connect with a wider audience? Have you been able to create an identity of your own?