When social media sites add new features and update their algorithms, social media patterns change as well. Take, for instance, Instagram Stories.
Snapchat was popular for its vanishing, FOMO-inducing material a few years earlier, but there didn’t seem to be much of a need for similar characteristics on other networks. On Instagram, over 500 million users use the feature on a regular basis, and more platforms are introducing similar features.
These rapid developments present a whole new set of challenges for advertisers and social networking marketers, who must continually evaluate their current strategies and pivot to include new forms of content in their arsenal. Marketers must constantly monitor the current developments shaping the future of social media and adjust their strategies accordingly.
You’re in luck if you’re hunting for the most up-to-date social media trends for 2021. We’ve compiled a list of the top trends to keep an eye on in order to help you adapt and evolve.
Here are four trends to watch out for:
1. Stories As A Format:
Every day, more than 500 million users engage with Instagram Stories, as previously mentioned. So, despite the fact that Instagram Stories were still the most common content format the previous year, they aren’t going anywhere anytime soon.
If they haven’t already, brands will need to be more structured and prepare for Stories as a content format in their marketing calendars. More significantly, the video will become more common as a Story format as it appears to outperform pictures.
According to a Social Insider review, photos in Stories have a 5.65% higher tap-forward rate than videos. The proportion of people who saw your Story but went on to the next one before finishing it is known as the tap-forward rate.
2. Virtual Reality:
Amid the stay-at-home orders and the need for social distancing, people are seeking more meaningful interactions virtually. Virtual reality (VR) is one of the current technological trends that can provide them with those interactions.
Interacting with people through VR gives you a sense of actually being together even if they’re halfway across the world. This is the exact kind of experience that people need at a time when they have to socially distance themselves.
2021 is likely to see virtual reality gaining more popularity on social media as platforms push forward with incorporating this technology.
3. Social Commerce:
We’re seeing more applications and resources that help fast and easy purchasing as the social media industry adapts to improve the user experience. For example, you can add product tags and activate easy checkout on Instagram without ever leaving the site. You can create a Shop on Facebook that people can search and purchase directly from the website
Brands are under – pressure to make significant advancements in terms of inclusion in their company operations and marketing. Audiences are more conscious than ever before that they have several choices, leading them to support businesses that invest in the neighborhoods and concerns that they care about.
As a result, in 2021, brands who want to develop deeper relationships with their customers will place an even greater emphasis on inclusivity. You’ll miss out on a critical opportunity to engage with your community if your brand’s social media doesn’t reflect their views on identity and diversity through your social media marketing plan.
With these tips and tricks, you can get started on a strong foot in social media for 2021. Head over to Prachar to learn more about this and many more!