While online media buying seems like a complicated activity, it actually is super simple and easy to understand. It’s all about identifying the right channels and giving your campaigns the maximum viewership.
Here are some of the steps that need to go into your media buying approach:
Identifying the Target Market:
It’s important that you understand who you’re trying to reach, and what your target market is. You need to create a strong profile that can reflect the exact customer you’re trying to reach out to. Some of the questions that you can answer include: What’s your average customer’s income? Are they male or female? What is their average age?
Research the Target Market:
After you identify the target market, it’s time to research. Primary research and secondary research are two separate steps. There are some cost benefits you can enjoy with the latter.
You can identify where exactly you’ll find the target market, along with the demographics that can help you when you select the right media channel to purchase.
Where does your target market use social media marketing plan the most? Is it on Facebook? Instagram? YouTube? You need to understand the consumer behaviour of the audience and it will ultimately help you buy media that is highly effective and will help you achieve the necessary objectives.
Set your Objectives:
This is an important step. You need to set the necessary objectives that you want to achieve with the target audience, and create a plan. Unless this is defined, you won’t succeed.
You can also share the objectives with those you’re buying the media from, and you can ask them for their opinions too. Their job is to sell, so take that into consideration, but don’t consider it as totally invaluable too. Programmatic buying often stands as the best option you can opt for these days.
Plan Out the Strategy:
After identifying the target market, doing the research and setting the objective, you’ve to go forth and create a strategy. The plan needs to contain – where you’ll buy media? Are there specific outlets? What’s the budget and how are you allocating the same? What are the components of the media plan for the top media buying agencies?
Once you plan it out, everything will have a completion date, and your plan can take shape in reality. Work out the necessary details with the parties involved and soon, you’ll be able to smartly create a media plan that works out effectively well and gets you the eyeballs and viewership that you crave.