Celebrity brand endorsements are no doubt one of the most lucrative ways to make a lot of money. By being the brand ambassador for a particular product or a service, celebrities show their audience that these products can be trusted.
It’s important that as managers, celebrities get the deal that works best for them. Here are five tips to crack the best celebrity endorsement deals:
Understanding the product –
One of the first steps to crack the best celebrity endorsement deals is understanding the product itself. If the product is a good match for the celebrity, then half your job is done. There are plenty of celebrities who have taken the reputation of a brand purely by their association with it.
If your celebrity is an athlete for example, then an ad for an energy drink is a no-brainer. Find out what’s best and work towards that.
Long-term association –
The best deals for celebrities are those which are long-term. For example, Sachin’s association with MRF or SRK’s with Pepsi are two that spring to mind when it comes to these.
Whenever you’re working towards an association, ensure that it’s long-term and can be renewed over years.
All channels –
A celebrity endorsement needs to be 360 degrees. This means the ads need to be showcased across a multitude of channels. Make sure your endorsement deal includes ATL – Above The Line and BTL – Below The Line services.
The more exposure the celebrity gets, the better it is to ensure a long-term association with the brand.
Background checks –
Any celebrity endorsement must not be signed without a complete and thorough background check of the brand itself. As a brand manager, it is one of your duties to ensure that the brand has the relevant necessities to sign your celebrity.
Scope of work –
Whatever the endorsement is, the scope of work must be properly laid out. This is because brands could otherwise take advantage of your celebrity and make them do work that isn’t required.
Whether it’s a media appearance, a special event launch or even the number of images to use, make sure there is a specified amount that is stuck to.
With these tips, it becomes easier to go forth and sign up a celebrity as required. Besides, with the leading advertising and media agencies emerging with grabbing ventures of celebrity endorsement in advertising, you just have to decide for the right brand. Make sure you follow them to get the best celebrity management deal and ensure a long-term association with a good brand.